The success of a mobile experience largely depends on the quality and functionality of the applications available for the respective mobile platform. The average mobile user spends nearly six hours a day on their phone, with 90% of that time spent on apps.
With nearly 2 million mobile apps and download app store for iphone going live in 2020, the Apple App Store is one of the largest app repositories in the world. Apple is known to place a high priority on user experience and functionality, and has put in place a strict process for approving apps submitted to the App Store. It is estimated that about one in six apps submitted for review never makes it to the App Store for public download.
So developers need to understand Apple’s approval process, why apps get rejected, and what they need to do to make sure their hard-earned money and time aren’t wasted. In this regard, Apple is quite transparent about why apps are often rejected. Today, we discuss the main suspects and how to deal with them:
Bugs and unfinished versions
Apple employs one of the largest teams of engineers, testers, and QA professionals to test and validate every app submitted to the App Store. According to Apple, bugs and unfinished or incomplete apps with broken features and hyperlinks, inaccurate or misleading information were the top reasons for app rejections, accounting for more than a fifth of the total.
App integrity includes key guidelines such as enforcing in-app support links, presence of metadata such as version history, company information, app functionality, etc.
How to avoid this situation?
An easy way to do this is to make sure your app is thoroughly tested and all bugs are ironed out before submitting your app to the app store. Developers often think that small bugs or missing features may go undetected, but this is wrong.
To maximize the chances of their app being approved, developers can consider hiring a professional app testing service provider to ensure complete coverage of the scenario within the planned time frame.
Carefully review Apple’s guidelines to ensure that all metadata and additional information is provided in the correct format.
