- 11:15 ET, Mar 24 2022
- Updated: 12:11 ET, Mar 24 2022
KENDALL Jenner’s 818 tequila has been ranked LAST in a tasting as a tester claimed she “almost spit out” the “undrinkable” liquor.
The 26-year-old model launched the brand in May 2021.
Earlier this week, six BuzzFeed writers joined forces to participate in a taste testing of celebrity-owned alcohol brands.
The three tequila brands tested were George Clooney’s Casamigos, Dwayne “The Rock” Johnson’s Teremana and Kendall’s 818 Tequila.
The employees unanimously agreed that Kendall’s brand was their least favorite of the batch and even deemed the beverage “un-drinkable.”
One person said: “This burned do badly I almost spit it back out.”
Another critic added: “This was the MOST offensive, by far. It tastes like rubbing alcohol, and why does it burn so much???? But there’s also a floral-y aftertaste to it, which made it even worse.”
“I actually feel sick when I drink this. It reminds me of a sticky, sweaty, beer-soaked frat basement in college. I will not take one more sip. It hurts so bad,” a following person chimed in.
The backlash continued as another taster called the drink “nasty.”
The final critic said: “This had a very strong smell and taste. A little harder to take down as a shot.”
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Kendall’s brand received negative reviews following numerous controversies.
Last month, TMZ reported that the model’s company is being sued after competing brand Tequila 512 claimed 818 copied its name by using an area code for the moniker.
Kendall’s brand 818 is a nod to the San Fernando Valley area code, while 512 pays homage to Austin.
Additionally, Tequila 512 claimed in the lawsuit that the color scheme on the two brands’ bottles are very similar.
The company alleged that the similar colors are meant to confuse consumers into buying the Keeping Up With the Kardashians alum’s brand.
Tequila 512 argued that they were copied, as they have been selling tequila since 2015.
The lawsuit comes months after Tequila 512 slammed Kendall for allegedly copying their brand.
Back in May 2021, Tequila 512 bashed the Keeping Up With the Kardashians alum on Instagram with a striking image that showed a message from a confused customer inquiring about the parallels.
Both Tequila 512 and Kendall’s 818 have similar large, bold black font that begins bigger at the top of the bottle and shrinks towards the bottom.
Only a rectangular yellow backing is behind the branding to make words pop against the clear glass – which are in similarly shaped bottles.
In the caption, Tequila 512 slammed 818 even further when pointing out the KUWTK star uses the SAME exact agave farm and distillery they use in Jalisco, Mexico.
Meanwhile, Kendall has also been slammed for “profiting off” of Mexican culture through the brand.
The TV personality previously faced backlash in May 2021 when fans slammed the model for ads promoting 818.
In the ads, Kendall dressed up in a pair of jeans with stains on them, a white crop top and an oversized stripped button-up left undone.
She also styled her hair in two braids and wore a cowboy hat on her back, which was kept in place with ties around her neck.
Throughout the ad photos and commercial, Kendall walked through fields, held a glass of her tequila while smiling, posed with a horse and showed some of the workers in the fields.
Fans were quick to share their negative reactions, as one person wrote: “Wtf is this commercial. Insulting and offensive @KendallJenner did you not learn from your Pepsi fiasco?
“Having workers in the fields while you’re on your horse looking down on them as if you own them. Disgusting and tone deaf.”
Another commented: “Am I the only Mexican that thinks @KendallJenner ‘s acting hella colonizer with her new @818Tequila ad? Very very cultural appropriated vibes with that.”