When you find related keywords, you can increase the value of your website content and create more SEO-friendly blog posts. The following tips and tools will help you find and use synonyms and related terms for your keywords.
What is a keyword and related keyword?
A keyword is a primary term or phrase that describes the content of a blog post or web page.
A related seo keyword ranking tool is a term or phrase closely related to a main keyword. It is semantically related or synonym or variant of a main keyword.
Related keywords are useful because:
When used on a web page, they further explain the content of the web page so that search engines can better understand, categorize and rank the page.
They help marketers identify phrases that searchers can use to find content related to a topic. Markers can use variations of their primary keyword to target other phrases in pay-per-click (PPC) ads.
They help publishers and marketers discover other topics to write about on their website. Related keywords inspire other blog posts.
Identifying related keywords helps attract search engines, build editorial calendars, and perform better in search engine marketing. So how do you find keyword related terms?
Tools to find related keywords
You can use both free and paid tools to find related keywords.
Ubersuggest – Enter the space after a keyword.
Ubersuggest is a free keyword tool that provides a long list of terms related to a main keyword. As the name suggests, Ubersuggest lists expressions that can be “suggestions” for words that follow a main term.
For example, if you use the keyword “coffee,” Ubersuggest returns a list of phrases starting with coffee. The list is arranged with the best suggestions at the beginning of the report. Suggestions are then displayed for each letter and number that may follow the key term.
It’s a great way to find related keywords that inspire content ideas and post topics.
Related Google Searches – Find out which search terms are similar to yours.
A very easy way to find related keywords is to use Google Search. Find your main keyword and scroll down to see “searches related to” your term.
Google provides this list of results to direct users to search terms that can help them get closer to the information they’re looking for. You can use their suggestions as a list of potentially related keywords.
Note that related Google searches may contain phrases specific to your location or to previous searches. Therefore, not all suggestions are helpful. Use your discretion to select the best keywords that will help you add context to your content and match the searcher’s intent.
Alexa Keyword Difficulty Tool – Discover targeted and qualified keywords.
Alexa’s Keyword Difficulty Tool is a keyword generator that also includes performance scores that can help you qualify keywords to find the best and most powerful terms for your content.
Enter a main sentence to create a long report of the most important keywords, ranked by relevance.
Use popularity score (indicating how often users search for the keyword) and competition score (indicating how difficult it is to rank highly for the keyword) to qualify terms.
If your goal is to create ranking content that will attract audiences, look for phrases with a high popularity score and a low competition score. Use these terms as inspiration for future content or as related keywords for blog posts.
Alexa Competitor Keyword Matrix – See your competitors’ keywords.
Another way to get keyword ideas is to use Alexa’s Competitive Keyword Matrix. The tool compares up to ten websites and displays a report of the keywords that are performing well for each site.
With this information, you can see what keywords your competitors are using and design a plan to fill any keyword gaps.
