As the usage of smartphones increases and the number of owners, so does the popularity of mobile apps. Actually, one of the main reasons why a lot of users want to own a smartphone is the features offered by different mobile apps in various categories like wellness, entertainment, education, to name a few.
Another proof of the popularity of this sector is the number of 2.56 million apps on Google Play alone. This leads to the next question – What are the main factors that promoted the popularity of this sector?
Convenience
We live in a fast-paced society, and users want to be able to easily access any content they want. This is why mobile apps are popular because they represent digital hubs where you can, for example, choose from hundreds of different TV shows on apps like Netflix or even play your favorite bingo games.
In fact, the popularity of mobile bingo games has increased over the years because users want to quickly access and play different games from their smartphones. It’s way more convenient than playing on your computer. This is why most reputable bingo sites are optimized for mobile gaming.
Affordability
Affordability is another important reason why mobile apps are very popular. Even if you choose to pay for a mobile app, the average price is $10. So, of course, the users are at an advantage because they are able to access easily high-quality options in just a couple of clicks, free of charge.
In other words, your smartphone becomes a digital hub where you can access anything you want in just a couple of taps, and the accessibility, as well as affordability, are great factors that promoted the growth of this sector.
Time Users Spend on Smartphones
The time spent on smartphones has increased significantly over the last decade. In 2021, on average, smartphone users spend over 100 minutes on their mobile devices every day, and it’s very likely the time users spend on mobile devices will increase in the future.
In other words, it’s important for every business to create a high-quality mobile presence because there is a greater chance for the user to access the mobile-optimized platform from their smartphone than their computer.
This is why a lot of businesses are developing mobile apps because they want to stay connected with their audiences and also to be able to personalize their offerings based on their preferences. Also, it is easier to notify their users via a mobile app about new features, products, and services.
Categories
As we mentioned earlier, there is no shortage of options and many different categories to suit the preferences of various users. For example, if you’re looking to learn foreign languages, you can download apps like Duolingo, Memrise, or if you want to connect with your friends, downloading social media apps it’s an obvious choice. Of course, there are apps from other categories, including wellness apps, healthcare apps, messaging apps, productivity, and many other options.
So not only are there hundreds of apps in each category, but also certain apps have become essential tools for day-to-day communication, personal development, and remote working. For example, a lot of users that are working from home rely on apps like Slack to keep up with their assignments, chat with their colleagues, and also use apps like Zoom and Microsoft Teams for virtual meetings.
Otherwise, we might not even notice how much we use social media apps like Facebook and Instagram to connect with our loved ones or text messaging apps like Google Chat.
